Clothing Product Photo Requirements for Shopify, Etsy and Amazon
Image size, aspect ratio and background guidelines for clothing on the three biggest platforms, and which settings to use for each.
Each platform shows your photos differently, so the "right" size and ratio depend on where you sell. Below are the main guidelines for clothing on Shopify, Etsy and Amazon, and the settings that fit each.
Platforms update their rules from time to time. The figures below were checked against each platform's help pages in October 2026; check them again before a big upload.
Shopify
- Recommended size: 2048 × 2048 px square is Shopify's widely recommended product image size. It balances sharpness and page speed.
- Limits: up to 5000 × 5000 px and smaller than 20 MB per image.
- Ratio: square works with most themes. Whatever ratio you pick, use the same one for every product so collection pages line up.
Settings to use: aspect ratio 1:1, background white or light gray, padding standard.
Etsy
- Size: Etsy recommends images at least 2000 px on the shortest side.
- Ratio: listing photos are commonly shown at 4:3, while desktop search thumbnails are square. Keep the garment centered so it isn't cut off in either view.
Settings to use: any ratio works for size: every output is 2048 px on the short edge (1:1 is 2048 × 2048, 4:5 is 2048 × 2560, 3:4 is 2048 × 2731), above Etsy's 2000 px guidance. 1:1 is the safest choice for square thumbnails. Flat lays on light wood or linen suit Etsy's style well.
Amazon
- Background: the main image must have a pure white background (RGB 255, 255, 255 / #FFFFFF).
- Fill: the product should fill at least 85% of the image.
- Size: at least 1,000 px on one side, so shoppers can zoom.
- Mannequins: a visible mannequin or hanger is not allowed in the main image. Amazon prefers adult clothing shown on a model and also allows ghost mannequin and flat shots; children's clothing should be shot flat or on a ghost mannequin. Rules differ by category and marketplace, so check the style guide for yours.
Settings to use: ghost mannequin, background white, aspect ratio 1:1, padding tight (the garment fills about 90% of the frame). Keep lifestyle backgrounds for the secondary images.
Summary
| Platform | Background | Ratio | Padding |
|---|---|---|---|
| Shopify | White or light gray | 1:1 | Standard |
| Etsy | White, light wood or linen | 1:1 | Standard |
| Amazon (main image) | Pure white | 1:1 | Tight |
All images are exported at 2048 px on the short edge. The AI edit itself works at a lower resolution, so the 2048 px file is sized for these platforms rather than adding extra detail; for the sharpest result, start from a sharp, well-lit photo.